"We have our clear path forward for the next three years in Los Angeles," Michael Gallagher, president and CEO of the Entertainment Software Association. "Our show needs to have a runway for growth and LA is one of the few cities in the country that can project that pathway."
The news comes after two years of negotiations between the various parties concerned. The ESA has been investigating alternatives following the announcement that the Farmer's Field stadium was to be built on the current site of the West Hall of the Los Angeles Convention Center, next to Staples Center, both key venues for E3. It was worried that construction could affect attendances. Locations such as New York, San Francisco and Chicago were all thought to be under consideration.
Over its 18 year history, LA has been home to E3 for all but three of its shows. And in 2007 when the show moved to Santa Monica, it experienced a drop in attendance from 70,000 to a lowly 10,000.
E3 2013 is scheduled to take place at the LA Convention Center from June 11 to June 13.
And best be sure that me Mr. Mike will continue to cover all that is E3 for years to come right here from the JuJu2Cast Network!!