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Mr. Mike Plays Episode#19

Tuesday, August 12, 2014

Gamescom 2014: Destiny is the Most Pre-Ordered New IP in History






http://www.destinythegame.com/content/dam/atvi/bungie/dtg/home/destiny-hp-fb-og-share-img.jpg


Activision Publishing president and CEO Eric Hirschberg took to the stage during Sony's Gamescom 2014 press conference to announce that Destiny holds the record of highest number of pre-orders for a new IP.

This announcement comes not long after the cancellation of several pre-ordered special editions of the shooter due to a shortage of availability. Interestingly, just last week Hirschberg explained on an earnings call that pre-orders are no longer the gold standard in predicting the success of a game, instead being taken over by general awareness and purchase intent of consumers.

Destiny is set to release on PlayStation 4, PlayStation 3, Xbox One, and Xbox 360 on September 9. It's first expansion, titled "The Dark Below," is also set to release this December.



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