Despite the company's Major Nelson complaining last month that the name was "disrespectful" to all the work Microsoft has put in, it appears not everyone feels the same way. In an interview with Gamespot, Microsoft Studios head Phil Spencer admitted that while he didn't think the company would be embracing the moniker for advertising campaigns and the like, he's accepted it isn't going anywhere.
"But, you know, I think it's going to stick. I think we can say we don't like it as much as we want, but it's a clever use of the name. Probably not the most flattering name, but I think it's going to be there.
"Embrace? I think we know it's there. I don't think you'll see us running ads that say Xbone… but, yeah, it's a clever use of the name."
While Microsoft may have no immediate intentions to start slapping the Xbone nickname on marketing material, it did buy up the xbone.com domain last month...so the option's always there.