Electronic Arts – the mega-publisher behind a litany of games including Madden, FIFA, Battlefield, Dead Space, Mass Effect and more – will be “discontinuing” its Online Pass initiative. In a statement provided to VentureBeat, EA’s John Reseburg said that “none of our new EA titles will include that feature.”
Reseburg admitted that Online Passes just don’t seem to be working. “Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format. We’ve listened to the feedback and decided to do away with it moving forward.”
Many major publishers – including Sony and Ubisoft – continue to use Online Passes, though interestingly, Microsoft never seemed to go down that road. Will EA’s abolishment of this system coerce other publishers to follow suit?